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Strategic design of a logistic director plan 2019-2026

Primaprix is ​​a supermarket chain with the ‘outlet’ format that exclusively works with prime manufacturer brands with discounted prices. Primaprix opened its first store in December 2014, in April 2019 it counted with 44 stores and we designed a model to evolve logistics to reach more than 300 stores in 2026.

Stock allocation and replenishment model design of gift sets

To increase sales during the Christmas season, Douglas asked us to create a stock allocation model for the representative references of this period, gifsets. Based on the sales history, brand weight per store and stock available, target stock levels per SKU were assigned based on the sales accumulated during this season and the sales profile obtained from the last campaign. Stock for online channel was considered as well. Stock out and over stock at stores were measured daily using a color code to prioritize shortages that could be attended from the warehouse.

Design of stock management policies and planning model

Having an important growth during the last years that triggered an expansion if their factory and warehouse, the client asked us to calculate optimum warehouse model to stock finished goods for both infraestructures and processes. To start with this project, a previous phase should be done to define warehouse sizing: a deep analysis of production planning processes.

Software selection for replenishment and stock optimization

Douglas Spain asked us to select a forecast and replenishment solution to optimize stock management increasing service levels and reducing inventory costs.The selected solution should provide coverage to the replenishment requirements for stores, e-commerce and distribution center. Although the client has an ERP, their capabilities to manage the demand are limited.

Web operations review and optimization

The client asked us to review their web operations with the aim of improving their processes in order to achieve greater customer satisfaction and increase sales. The client wanted a new strategic approach to their website where the commitment to e-commerce, online communication, web positioning and loyalty through social networks became its most important global marketing tool.

Design of finished product warehouse

After analysing current warehouse processes and identifying infrastructure and equipments limitation, we used information obtained during previous project phase regarding to stock sizing and flows definition, such as volumes to be handled, mono and multi client references and logistic handling units used for picking.

Design of auxiliary material warehouse

The client requested us the analysis and definition of infrastructures and handling processes of auxiliary manufacturing materials.  For this, a study was made considering the quantity to be consumed of auxiliary material by manufacturing lot, taking into account the defined stock policies (project made for finished product).