skip to Main Content

E-commerce operation definition

Majid Al Futtaim Retail

A franchise agreement allowed Majid Al Futtaim Retail to introduce the first hypermarket model to the region in 1995. Today, Majid Al Futtaim owns 100% of the Carrefour franchise in 38 markets across the Middle East, Africa and Asia.

According to Global Powers of Retailing 2018 report by Deloitte, its turnover was 6501 US$M.

The Project

The client asked us to design e-commerce operation models for food and non-food articles. These operations were designed allowing Majid Al Futtaim to be adapted according to a changing and rising demand as the e-commerce was ramping up in the region.

Several fulfilment models were presented, some of them designed and implemented in previous clients. We also presented operation model evolution in some selected companies during 2 decades.

Current infrastructure, processes and systems were assessed in order to recommend improvements that should be achieved to increase productivity and to warn about future bottlenecks.

Once the client chose the more convenient processes among different proposed scenarios, requirements were described in detail to develop or integrate the required technology.

The Results

The client started projects to evaluate, develop and implement required technologies while it kept providing services with a basic operation model.