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Software selection to track & trace deliveries

Majid Al Futtaim Retail

A franchise agreement allowed Majid Al Futtaim Retail to introduce the first hypermarket model to the region in 1995. Today, Majid Al Futtaim owns 100% of the Carrefour franchise in 38 markets across the Middle East, Africa and Asia.

According to Global Powers of Retailing 2018 report by Deloitte, its turnover was 6501 US$M.

The Project

The client asked us to lead the selection process of a Track & Trace solution to address multiple situations depending on the fulfillment location (supplier, DC, hyper, super…), type of goods (food or non-food items), volumes of delivery (small, large…), service required by customer (express, same day, next day…), distance of customer location from fulfillment location, carrier capacity, transport mode (inhouse, crowdsourced, outsourced). During the assessment, we run simulations with different scenarios in vendor’s free trial in order to check that finalists solutions really covered our client needs.

The Results

The client chose their tool for last mile deliveries mangement reaching the first go-live in Al Saqr hypermarket located in Abu Dhabi and then in Dubai and the rest of stores in the region.