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José María Fernández

José María Fernández

Senior Consultant

Operations and Supply Chain Director specialized in Demand Planning, with 20 years of background in management of global supply chain operations within the FMCG, ecommerce and Travel Retail markets. Responsible for all end to end supply chain functions: Import- Export and Customs Administration;  Production and Quality; Procurement and Demand Planning; Warehouse Logistics and Security; Transportation and Customer Service. 

Business and customer focus professional use to manage large and cross functional international teams in global organizations. Expert in transformation projects and change management, implementation of omnichannel forecast and replenishment systems as well as ERP’s developement, supply chain network optimization and warehouse and store openings.

Strengths in business intelligence and applied analitics, KPI’s/ scorecard and stock policies definition, project management focused on improving service levels, stock reduction and cost- efficiency optimization. Experience in distribution and consolidation center management, cross docking operations, tendering processes, 3 PL’s and transport negotiations.

Background in Sociology and Politic Sciences, MBA Executive Master in Business Administration (IE Business School) and associate profesor at IE from 2005 to 2012, PMP Project Management Programme (EOI Escuela de Organización Industrial ), Finance & Accounting Programme (CEF- UDIMA), International Negotiations Programme (ESIC).

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