Primaprix is a supermarket chain with the ‘outlet’ format that exclusively works with prime manufacturer brands with discounted prices. Primaprix opened its first store in December 2014, in April 2019 it counted with 44 stores and we designed a model to evolve logistics to reach more than 300 stores in 2026.
Yodeyma is a fragrance manufacturer that distributes to 17 European countries. This brand has more than 20 years of experience and it was born to allow anyone the access to a luxury perfume.
To increase sales during the Christmas season, Douglas asked us to create a stock allocation model for the representative references of this period, gifsets. Based on the sales history, brand weight per store and stock available, target stock levels per SKU were assigned based on the sales accumulated during this season and the sales profile obtained from the last campaign. Stock for online channel was considered as well. Stock out and over stock at stores were measured daily using a color code to prioritize shortages that could be attended from the warehouse.
The client asked us to review their web operations with the aim of improving their processes in order to achieve greater customer satisfaction and increase sales. The client wanted a new strategic approach to their website where the commitment to e-commerce, online communication, web positioning and loyalty through social networks became its most important global marketing tool.